Tuesday, February 26, 2013

And The Winner Is...The Earth!


This year’s Academy Awards show was full of the usual glam, with Hollywood’s top ladies and gents strutting their Oscar-worthy stuff on the red carpet made from recycled water bottles. Wait…WHAT? That’s right! The Oscars are naturally full of surprises, and we’re not just talking Jennifer Lawrence’s “trip” to nab her golden dude (but man did she fall pretty!). It may take a back seat to all of the hoopla that comes with that many Hollywood hotshots in one locale, but the peeps behind the Academy Awards have actually been making this golden night greener for quite a few years now. Case in point – the red carpet made from recycled water bottles. And that’s not all – they recycle many of the items actually used at the Awards, including all plastic, aluminum and glass. They also compost the food waste, use compostable silverware and they use reusable china and glassware! Who knew?!

Better yet? The greener red carpet isn’t limited to the event itself. One of the biggest shockers of the night was the label inside Helen Hunt’s beautiful navy blue strapless number. No Dior or Marchesa here – Helen Hunt was straight H&Ming it! But the surprises don’t end there, folks. We were absolutely delighted to learn that Helen Hunt’s gown was created out of sustainable materials as an offshoot of H&M’s eco-friendly Conscious collection and that she is a supporter of its recently launched clothing recycling initiative. Helen Hunt may not have walked away with an Oscar (this time), but she is definitely a winner in our book!

Best Supporting Actress winner Anne Hathaway also went with an eco-friendly look, stepping out in vegan style with faux leather heels custom made by Giuseppe Zanotti to pair with her pale pink gown, and Skyfall’s Naomie Harris donned a golden eco-friendly gown created from organic silk crepe de chine, recycled zippers and vintage beads, dreamed up by Michael Badger, this year’s “Red Carpet Green Dress” challenge winner.

We’re just loving that the Academy Awards and some of Hollywood’s leading ladies are going green. With over 40 million people worldwide tuning in, here’s hoping that in the future their efforts can be given an even bigger and brighter (and much deserved) spotlight!

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